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Betsson Expands its Businesses to Germany



Eddy Cheung

Betsson CEO Pontus Lindwall said that the company is pleased to receive the license and is well-prepared to launch their German Sportsbook per the German regulation.

Betsson Expands its Businesses to Germany

With a market presence dating back to 1963, Betsson is one of the largest online casino and sportsbook companies in the world. Betsson, Betsafe, CasinoEuro, NordicBet, and other brands are managed by the corporation, which is listed on NASDAQ Stockholm. The company has received recognition at the EGR Nordics Awards 2021, following a stellar achievement in a competitive industry.

Getting the betting license in Germany

In March of last year, Betsson received the license for sports betting in Germany from the Regional Council of Darmstadt. Betsson has also released the German iGaming market on July 1, 2021. The company’s CEO Pontus Lindwall said that the company is looking forward to offering German fans.

New Sports Betting Websites

This online casino and sportsbook operator will manage up to seven different sportsbook brands after a successful market debut. Betsson, Betsafe, Guts, Casinowinner, Nordicbet, Rizk Sport, and Schnellwetten are just a few of them. The Darmstadt Regional Council has given operational licenses to 25 companies across the country, including Betway. Tipico, a renowned international online casino, and sports betting service provider, recently received three new licenses from the regulatory authority.

Bet3000, bet-at-home, and Interwetten received licenses from the new regulator in November. Oddset, NetXBetting, and Tipster have all received three more approvals. This was quickly followed up by Tipster. De.

The Big Bola Casinos Partnership

In other news, on April 12, 2021, Betsson Group announced a partnership with Big Bola Casinos to expand its iGaming activities in Mexico. Betsson will provide customized Sportsbook, online casino, and live casino services to Mexican gamblers as part of the agreement.

According to Betsson Group's CEO, the move will allow the company to grow its footprint in Latin America, which is one of the most active betting regions. The company believes that collaborating with a local brand will help it curate material that is appropriate for the Mexican market.

Betsson Group had previously been granted permission to distribute online gambling services in Argentina's Province of Buenos Aires. Following this agreement, the operator will offer its award-winning games through Casino de Victoria.


With the help of the license, Betsson is sure to establish itself as one of the leading sports betting casinos in Germany. The reputation and service of this company are very highly regarded. There is no doubt in our minds that, they will give the germans the sports betting experience of a lifetime

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AUTHOREddy Cheung

I remember the first time I saw Kai Tak, Hong Kong's gambling city, I thought I was in a fairy tale. All the lights blinking, the music and the monumental buildings, what 9-year-old wouldn’t think they’ve come to a magical place? It was my father who brought me, dragging me along and when inside I was hit by the smell of frying duck. As soon as I hit 21 I returned to Kai Tak, A bit nervous to see if my mind had embellished the memory, but it hadn’t. Kai Tak was still a magical place. I decided I wanted to spend as much time as I could at this place, so I did. For the next coming years I lived and breathed Kai Tak. Now I am married with kids, and they have become a part of my life too. That’s why I started exploring online casinos to create a better work-life balance and I couldn’t be happier!

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